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Still called dynamic pricing, this technique of automatic price adjustment is based on the competition in real time. It allows e-merchants to adjust their prices in a consistent and reactive way. The result: higher conversion rates and increased revenues. With an average of 2.5 million price changes per day, Amazon's revenues have been boosted! They increased by 27% in 2016 according…
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Amazon, Cdiscount, Ebay, Zalando... In a hyper-competitive environment, the e-commerce giants seem ever more competitive, responsive and agile. Their strengths? A diversified offer, an easy customer service and very short delivery times. And above all, very attractive prices. What is the pricing strategy of the e-commerce giants? With their ultra competitive prices, they seem to be way ahead of the…
Post by: admin in Uncategorized
At first sight, sales rhyme with aggressive pricing policy. But in reality, the strategy of e-tailers is much more complex. Via a powerful competitive intelligence software, their prices are adjusted in real time compared to the competition. Why is the competition tougher during a special period like the sales? Why is the competitiveness harder during a period - Prices are…
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1 - Increase your margin Changing your prices at the right time will allow you to increase your margins With a price monitoring tool, you can continuously monitor your competitors' prices and be informed of all their changes. You will be able to increase your prices if they are below the competition to maximize your margins or decrease them if…
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During the holiday season, competition is fierce because it is the most intense sales period of the year for e-tailers. The Internet user is then in search of the best deals and scans for all the promotions during his online Christmas shopping. The most common strategy of e-retailers is to select the few products that would look good under the…
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FREE VERSION to follow 1 competitor - Because having a pricing strategy is relatively new for online retailers. - Because it is normal to appreciate a product before accepting to pay for it in a more advanced way. - Because we are proud of the tool we offer you. For all these reasons, PRIXAN is free with no time limit…
Post by: admin in Uncategorized
One of the reasons why Amazon dominates online sales on the Internet is its pricing strategy. Everyone tends to think that Amazon always offers the best price, but this is not true. Amazon always offers the price that allows it to maintain that competitive image only. If the competition is tough on a product, Amazon will automatically lower its prices…
